Assignment:
Select a letter from the Phoenician or Greek alphabet, research the letter, and write approximately 100 words.
Create four two-color designs, each distinctively different, using black and red as shown in the examples. Incorporate your copy into each design. In the first design make the symbol the most prominent element. In the second make the display type the most prominent element. In the third make the text type the most prominent element. All design elements should be two-dimensional. In the final comp make the symbol the most prominent element again.
Each design should be 8" x 8" and printed on an 8.5" x 11" sheet of paper with marks and bleed.
It is your choice which of the colors, red, black, or white is used for the page, for the symbol, for the text and display type.
For your text and display type, use one of the 5 typefaces we have been working with thus far:
Garamond
Baskerville
Didot
Century Schoolbook
Helvetica
Consider the following issues:
Colors and textures created through letter, word, and line spacing.
Legibility based upon tracking and leading.
Shape created by counterform and the influence on the perception of the composition.
These will be among the topics discussed in critique.
The Original Project Brief
EXAMPLES:
The Cooper Union
Hong-ik University
